The Ultimate Awards is proud to announce the winners of its latest competition: The Ultimate Social Media Rum Influencer of the Year, a contest that celebrates the work of social media influencers who live, breathe and report all things about the rum industry.
The Ultimate Awards team, in conjunction with The Rum Lab, worked hard to find a top-notch group of rum influencers and succeeded. They were nine people from around the world who dedicate their social media profiles to sharing their passion for rum. Each of them had to meet three of four requirements: (a) be active on social networks by posting regularly, (b) have an individual account, (c) have more than 2k followers, and (d) have a high level of response to their posts.
The competition started on January 23 and ended on February 1. The response was impressive, resulting in the second-highest number of votes obtained (1731 total) in the short history of The Ultimate Awards. The contest to find The Ultimate Rum Ambassador 2022 remains in first place with more than 2284 votes.
Winners by geography and a special recognition
Each of the nominees campaigned fiercely to be victorious but Rodrigo I. (@roninfinito) was the undisputed winner with 624 votes. Therefore, he received the title of The Ultimate Social Media Rum Influencer of the Year.
However, taking into consideration the number of votes received, it was decided to give recognition to each of the nominees who obtained the most votes in each geographical area. Thus, the winners would be:
Rodrigo I. (@roninfinito): The Ultimate Social Media Rum Influencer of the Year – Mexico & Central America.
Bryan Inman (@therumchampion): The Ultimate Social Media Rum Influencer of the Year – North America (USA & Canada.
Carlos García (@embajadordelron): The Ultimate Social Media Rum Influencer of the Year – South America.
Marcos Pilavakis (@ruminterest): The Ultimate Social Media Rum Influencer of the Year – Europe.
Finally, the board of The Ultimate Awards agreed with The Rum Lab to award a sixth prize to Walter Aguilar (@wal.tr07) for the best campaign to promote the competition.
The winners will receive recognition during the fourth edition of the Miami Rum Congress, a two-day event focused on the rum industry to be held February 10-12 at the Hilton Cabana in Miami Beach. They will also get an interview published on TheRumLab.com.
New competition
The Ultimate Awards announced that the next competition to be held will be the second edition of The Ultimate Rum Ambassador. Those interested in taking home the award should be attentive to the publications made on the organization’s social networks (@ultimateawards), where information on the selection process will be provided.
