The Ultimate Awards is proud to announce the results of this year’s “Best Rum Ambassador” competition. After an exciting voting process involving rum enthusiasts from around the world, the winning rum ambassador and top positions have been determined.

After careful deliberation and thousands of votes, Miguel Sequeira Torres from Ron Centenario has been crowned the “Best Rum Ambassador” of the year, receiving an impressive total of 815 votes.

Miguel Sequeira Torres’s passion and dedication in representing Ron Centenario have made a lasting impact on the rum industry. His knowledge and enthusiasm for the brand have won the hearts of rum enthusiasts, making him a deserving ambassador of this prestigious accolade.

In second place is Sergio Reyes from Don Q Rum, who received 406 votes, while Din Hassan from The Island Rum Company secured the third position with 375 votes. These rum ambassadors have also demonstrated exceptional talent and dedication in their work, earning the respect and admiration of the rum community.

The competition also honored other outstanding rum ambassadors, including Alexandra Rosini from Flor de Caña, Christian Frontanes from Bacardí Rum, and David “Mashynne” Rivera from Rums of Puerto Rico, who received 210, 209, and 174 votes respectively.

The complete results of the 2023 “Best Rum Ambassador” competition are as follows:

1. Miguel Sequeira Torres (Ron Centenario) – 815 votes

2. Sergio Reyes (Don Q Rum) – 406 votes

3. Din Hassan (The Island Rum Company) – 375 votes

4. Alexandra Rosini (Flor de Caña) – 210 votes

5. Christian Frontanes (Bacardí Rum) – 209 votes

6. David “Mashynne” Rivera (Rums of Puerto Rico) – 174 votes

7. Natalie Rosa (Copalli Rum) – 114 votes

8. Nicolas Josset (Kraken Rum) – 91 votes

9. Kyle R Cooper (Papa’s Pilar Rum) – 84 votes

10. Emily Bulters (Gosling Rum) – 68 votes

Corporate support

One brand that stood out during the competition was Ron Centenario, who showed unwavering support for their ambassador, Miguel Sequeira Torres. They ran a successful advertising campaign on Instagram, as well as in traditional media outlets, leveraging the platform’s reach and engagement to promote their ambassador and encourage fans to vote. This campaign exemplifies the dedication and effort put forth by Ron Centenario to support their representative and highlights the importance of collaboration between the brand and its ambassador.

This is not the first time that Ron Centenario has shown such support for its team: last year they did a similar campaign for Daniel Mora, who won second place in the Best Rum Ambassador 2022.

The most voted competition

The Ultimate Awards team would like to express their gratitude to all the rum enthusiasts who actively participated in the voting and contributed to the success of this competition. Their support and engagement have further strengthened the bond between rum brands and their community of followers.

As a result, the competition achieved a total of 2649 votes, the largest participation in the history of The Ultimate Awards.

Being nominated by the TUA committee alone is already an achievement in itself, as it signifies recognition from industry experts for their outstanding work. The selected ambassadors have showcased their expertise and dedication to their respective rum brands, making them worthy contenders for the title..

The voting process, known as the “People’s Choice,” added an element of excitement and engagement to the competition. Rum enthusiasts had the opportunity to participate actively by casting their votes for their favorite ambassador. While there can only be one winner, it is important to note that all participants have demonstrated remarkable skills and contributions to the rum industry. Ultimately, they are all winners in their own right.

New York Award Ceremony

The award ceremony will take place at the New York Rum Festival, scheduled to be held on June 10, 2023,  at the Metropolitan Pavilion. During the event, the winning rum ambassadors will receive special recognition for their outstanding work in promoting and representing their respective brands.

For more information about the results of the 2023 “Best Rum Ambassador” competition and to stay updated on the latest news and events in the rum industry, please visit the official website of The Ultimate Awards at TheUltimateAwards.com

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